Just when you thought the lights had gone out. I have just created this custom typeface for brand spanking new Australian band White City Light. An electronic rock fusion, I would describe the music as a progression from pub rock to club rock. The band will be launching online in the weeks to come and marketing the singles as opposed to an album. So this simple template will be the home to an eclectic mix of imagery that suits the particular track. For this one I used a photograph of a stage light combined with an illustration made up of light shards – the band interpreted it as an abstract bird, I love that.
How to communicate the concept of a radio station that plays retro Australian records? A record warped into the shape of Australia. I love a nice curve on a business card now and then.
What says “ROCK!” louder than an amplification lead? Nothin’ I tells ya. Nothin’. That’s why I used a lead to create this simple logo for Classic Rock FM (Sydney & Melbourne) via uber cool Sydney ad agency Three Drunk Monkeys. Owned by airwave giant NOVA, Classic Rock FM branding was a privilege to work on due to their openness to non-box-like ideas. For instance, I created the business card below to resemble an old worn concert ticket. Designed to make the owner feel like a rock star, it went platinum with the staff.
Please take the time to enjoy this video clip I co created for creative product agency Buzz. Finding a way to sum up what they do was tricky, but the creative approach to product design was key. My favorite part is the pile of products turning into the logo at the end.
Posted in Branding, Design, Design By Other, Film
Tags: branding, business card, corporate identity, design, dye cut, logo, stationery, stencil