White City Light

Just when you thought the lights had gone out. I have just created this custom typeface for brand spanking new Australian band White City Light. An electronic rock fusion, I would describe the music as a progression from pub rock to club rock. The band will be launching online in the weeks to come and marketing the singles as opposed to an album. So this simple template will be the home to an eclectic mix of imagery that suits the particular track. For this one I used a photograph of a stage light combined with an illustration made up of light shards – the band interpreted it as an abstract bird, I love that.

Stay tuned!

Let’s create something.

Please take the time to enjoy this video clip I co created for creative product agency Buzz. Finding a way to sum up what they do was tricky, but the creative approach to product design was key. My favorite part is the pile of products turning into the logo at the end.