I first discovered the perforated business cards concept on an online design blog and incorporated it for Buzz stationery, a company who delivers exciting new products to their clients. There is an element of surprise when you tear off the perforation to reveal the owner’s details and that nostalgic feeling you get when you open a tactile letter the old school way. I designed these to flow on from the my style guide and merge seamlessly with the website and video clip. The minimal design and white space feels corporate yet the use of colour has a sense of edge and innovation. Also in the stationery suite were with compliments slips that read “with compliments” on the outside of the tab and tore off to reveal a complement underneath such as “You are my favourite client” or “You are so good looking”. It is a brave thing to do for a corporate client with high profile clients of their own but it is always greeted with a laugh. It’s the kind of thing that gives you a good feeling about working with Buzz.
One of my favorite projects for 2011 was the Buzz Products rebrand. Not only did I have a chance to design a clever logo and branding device, but I also had a chance to write, set design, create and co direct my first video clip with cinematographer Germain McMicking. The last shot you see here is the buzz logo made entirely out of Buzz Products. The final scene in the film clip is a pile of Buzz Products as the camera pans around to reveal the perfectly (painstakingly placed) logo. I styled the imagery in the shoot around the colours and photographic tone that I created in the branding style guide so we could use the stills from the video shoot in the buzz website and other branding tools. I love looking back on this project, it was a mountain of work and a great challenge but the result is a cool, sophisticated image for a company that truly deserves it.
Other is a solo design studio. Kelly works there.
At other you will find high tech nerdy computer gear, a sewing machine, circular saw, metal grinder, toxic art supplies and a girl with perfectly preserved lacquered shiny lungs, finding new ways to say new things.
The Other Design Studio blog will showcase all of the new work from the studio and keep you informed about news, events and stunning design inspiration. Enjoy!