One of my favorite projects for 2011 was the Buzz Products rebrand. Not only did I have a chance to design a clever logo and branding device, but I also had a chance to write, set design, create and co direct my first video clip with cinematographer Germain McMicking. The last shot you see here is the buzz logo made entirely out of Buzz Products. The final scene in the film clip is a pile of Buzz Products as the camera pans around to reveal the perfectly (painstakingly placed) logo. I styled the imagery in the shoot around the colours and photographic tone that I created in the branding style guide so we could use the stills from the video shoot in the buzz website and other branding tools. I love looking back on this project, it was a mountain of work and a great challenge but the result is a cool, sophisticated image for a company that truly deserves it.